THE PARLOURS OF ORIENTAL RELAXATION
THAI - SPA "7 KPACOK"
 | ||
 |
 |
|
| ||
 |
About the companyVersion 1.0 (Year 2003) 1. About big and small Usually in this section big and solid companies demonstrate their impressive figures of growth, talk about achievements, awards and victories in competitions. They also speak about a long way that business went through, outset of its development, long list of its partnerships. And in the end they’ll try to impress you with their huge plans of opening their venture in Hanti-Mansiisk or Paris. And their strategy, of course, would be franchise. We won’t be looking up and go on about our meaning. “7 KRASOK” is a young corporation. Its owners have a certain experience in spheres other than beauty salons, which in fact, only helps. 2. At the present time “7 KRASOK” doesn’t aim to open ‘just another beauty salon’. Most of the salons in Moscow are monotonous. It’s not nearly enough to differentiate in location, interior and prices. “7 KRASOK” has a fresh look at things. We had an opportunity to experience what beauty industry offers as consumers. We had a personal experience. We always paid attention on how Swiss, Israel and Thai Spa have it – what we like, and what is worth of borrowing. Why looking at ‘them’? Just because ‘they’ have high service standards and beauty industry exists for a long time. 3. About our standards “7 KRASOK” is prepared to work with the most demanding clients. Those ones, who ‘travelled, saw and knows’, the difference between just service and high service. Our service does not depend on the mood of administrator or client status, as it usually is at most salons in Moscow. Our slogan is: ‘ keeping unified standards of high quality services’. “7 KRASOK” – is a company with a certain corporate culture, with only qualified staff and unforgettable atmosphere of internal and external comfort. We hope that this is the quality that differs us and privilege us from others. 4. About the story “7 KRASOK” is a young company that can’t yet show off a long list of its awards and achievements. But there must me a story of the company? Of course! We have it! 5. About the name “First there was a word”, - says the Bible. Our ‘word’ is the title itself. The title of the company can establish the whole life cycle of the new corporation. We chose ‘7 KRASOK’, where seven is introduced as a number. By the way, all the Russian letters in our title are present in English alphabet, which makes our title to be registered as it is in both languages, which is quite rare. There are 7 symbols in our title and that is not a coincidence. Number seven carries some significance in the Eastern culture and in Bible as well as in philosophy. In Russian legends 7 warriors are ready to come for help, and magical flower with 7 leaves can make any of your 7 wishes come true. Dreams take you beyond 7 seas, and charismatic sounds of the music are combined out of 7 notes. Since the very childhood we are amazed by the 7 miracles of the world and 7 colors of the rainbow. There are 7 days in a week, humans’ sells revive every 7 year, and our Moscow is a city that stands on the 7 hills. Traditions about number 7 can go on and on… Hence, if the universal formula of harmony exists, number seven should definitely be in it. That’s what we believe in (by the way, title and symbol passed official checks and now are protected from plagiarism). 6. Something special Every beauty salon needs to have something special, unique, if they attempt to differ from other salons. Some, invite ‘celebrities’, if not, at least their students. What else is there to do? Overwhelm customers with expensive interiors and sophisticated equipments? That is too common, plus it is likely not to approve the costs. Yes, we are romantics, but also pragmatics. “7 KRASOK” decided to offer something special to elite beauty salons and fitness centers, something that no one has in Moscow – Thai spa massage specialists. To be more precise – 7 native Thai specialists (the number became bigger a bit later). No need to explain why 7. Pretty surprising, but according to immigration department, no one ever did this before – neither in Moscow, nor in Russia. It’s a new thing and we are sure that there will be followers. Announce that ‘WE DID IT FIRST’ is not our company’s privilege. As a matter of fact, an attempt of lying about our Thai people being someone else’s staff, sure happened – but it’s not a big deal. We really did build a wall of trust in Thailand as well as in Russia, and we did it the legal way. Our experience is priceless. 7. About future plans It is quite simple. You’ll be laughing, but ‘7 KRASOK’ is creating its own brand and a small franchise. First, we are opening our business class salon in a prestigious “Zolotie Kluchi – 2” residential and business center, where office number 7 will be located (of course “7”! how could we not choose this office!), and 1 or 2 more simpler salons and couple of cabins of Eastern relaxation in elite beauty salons, SPA, fitness carters both in Moscow and its suburbs. We are ready to built Eastern relaxation cabins foe their staff and top-managers. Privilege of these cabins is an extra motivation of your staff. So, if you are interested in ‘turn-key Thai people’ do not hesitate to contact us. 7+ The role of the company in the development of beauty industry in Russia For now (until our company reaches the age of 77) we’ll leave this section blank… And at last, we are not good or bad. We are normal. Lets move forward together! Sincerely yours, “7 KRASOK”
Version 2.0 (Year 2007)
Lets move on and talk about “7 KRASOK” current position. What has changed? The project has been completed. Today, people from various areas of Russia show their interest in a real Thai massage. It’s been less confused with erotic services (we get fewer unfamiliar with our services people, although we can’t say that Thai massage is not confused with erotic at all). There are some illegal copies of our business, that claim to offer Thai massage, but in fact, provide erotic services, however there are also some authentic companies. “7 KRASOK” expand its franchise in Moscow and partnerships in various areas of Russia. Our experience appeared to be so motivating and appealing, that SPA industries from Spain, Israel, Latvia, Cyprus and even Dominican Republic ask for our THAI-SPA consultation and call us to develop Thai massage. Nevertheless, we consider developing our THAI-SPA franchise as the priority. Currently we are located in Moscow and St. Petersburg; counting on our own resources (although we do consider strategic shareholders). Why our own franchise? There is no need to predict future quantity and locations of THAI-SPA ‘7 KRASOK’, beauty salons in Moscow and all over Russia. We enjoy what we do. “How would you explain what ‘7 KRASOK’ does and what is its mission? – a question to us from the interview of a popular business channel. Frown focused face, being quite to look serious, and putåting together all thoughts, we answered: Our job is to gather services of real Thai massage not only in Moscow but all over Russia as well. If 7 000 000 people would changed their lifestyle, and would go to THAI-SPA to stimulate spots on the legs, crack their backs, get rid of the fat on their stomachs (so hard!), get fit and lose weight, stain their muscles, feel alive after stress, spend some time away from chaos and get some energy, which means to make 7 simples steps towards self-existence, instead of having a beer after work, then we did our job well. Our goal, as you see, is quite tough. That is why we would gladly accept your help in order to achieve our goal. Savadi Krahaab! |
|
 |
